Tracy is a proven public relations and marketing communications professional with a dedicated focus in the travel and tourism industry. For two decades, she has built her reputation as a trusted media ambassador for top-tier travel brands in the Canadian market.
Equally adept at garnering headlines and hashtags, Tracy combines traditional public relations tactics with the ever-changing, modern media landscape to create and execute successful multi-platform communications programs. With an established network of national and regional media contacts across Canada, she keeps her clients out front – in print, online and on-air – on a consistent basis. And, she’s never met a deadline she didn’t like.
Prior to establishing Pembroke PR, Tracy held various positions with Coastal International Marketing and Communications, Walt Disney Parks & Resorts and Weber Shandwick. She holds a Bachelor of Arts (Sociology) from York University and is also an alum of Humber College’s esteemed Public Relations postgraduate certificate program.
Did you Know ?
- Tracy was on Martha’s Vineyard facilitating a TV shoot with a culinary travel show at the same time as the JFK Jr. plane crash and recovery.
- Tracy volunteered during the Toronto 2015 Pan Am Games. As part of the Press Operations Team, she was one of 66 volunteers chosen to work in the Main Press Centre.
- Tracy has never had a cup of coffee in her life!
Pembroke PR also utilizes the services of seasoned communications professionals across Canada, whose skills are perfectly matched to each project’s specific needs and goals.