Pembroke Public Relations is a full-service, boutique communications agency specializing in the travel and tourism industry. In today’s busy, on-demand world – for media and consumers alike – we produce precise, persuasive communications programs that clear through the clutter.


The media scene is fluid. One thing that remains constant is our ability to positively reflect your brand’s vision and values through strategic communications to both established and emerging media outlets. From press releases to press trips, we cover all the bases.


From a remote sandbar in the Bahamas to big city Boston, we have extensive experience in developing and delivering on-location TV and radio broadcasts (live and taped), on time and on budget.



Whether it’s managing the single largest radio promotion in the Canadian travel industry or conducting a prize giveaway with a top retailer or magazine, we create campaigns and contests designed to increase your brand awareness (and email database) and ultimately, drive sales.


The travel trade is our bread-and-butter, since they’re out on the front line selling your products. We’re in weekly, if not daily, communication with travel trade media and travel industry personnel, ensuring they’re up-to-speed on all your latest and greatest news.

Tracy McCann

Email Tracy

Tracy is a proven public relations and marketing communications professional with a dedicated focus in the travel and tourism industry. For two decades, she has built her reputation as a trusted media ambassador for top-tier travel brands in the Canadian market.

Equally adept at garnering headlines and hashtags, Tracy combines traditional public relations tactics with the ever-changing, modern media landscape to create and execute successful multi-platform communications programs. With an established network of national and regional media contacts across Canada, she keeps her clients out front – in print, online and on-air – on a consistent basis. And, she’s never met a deadline she didn’t like.

Prior to establishing Pembroke PR, Tracy held various positions with Coastal International Marketing and Communications, Walt Disney Parks & Resorts and Weber Shandwick. She holds a Bachelor of Arts (Sociology) from York University and is also an alum of Humber College’s esteemed Public Relations postgraduate certificate program.


Did you Know ?

  • Tracy was on Martha’s Vineyard facilitating a TV shoot with a culinary travel show at the same time as the JFK Jr. plane crash and recovery.
  • Tracy volunteered during the Toronto 2015 Pan Am Games. As part of the Press Operations Team, she was one of 66 volunteers chosen to work in the Main Press Centre.
  • Tracy has never had a cup of coffee in her life!


Pembroke PR also utilizes the services of seasoned communications professionals across Canada, whose skills are perfectly matched to each project’s specific needs and goals.




Relationships are everything when it comes to being a public relations professional and Tracy’s connections with the media and her passion for the brands she represents are beautifully married. She anticipates the needs of her clients and orchestrates any initiative with detail and aplomb. Tracy is sociable and approachable and carefully plans out and meticulously reviews all communication to the media. Simply put, I feel confident when Tracy is the lead of any project.

Jane Bradley

President & Publisher, ParentsCanada Group

Working with Tracy for over 10 years has been an absolute pleasure. There is no one more organized, accommodating and thorough. Tracy appreciates creativity and is passionate about what she does and the brands she represents. If Tracy is involved, I always know every detail will be taken care of and handled professionally.

Sarah Cummings

104.5 CHUM FM Program Director
Regional Program Director Ontario & Atlantic Canada, Bell Media

I have seen firsthand how Tracy has helped to grow a world-class brand. She’s a total PR pro.

Hon. Dominic Fedee

Minister for Tourism, Information and Broadcasting
Government of Saint Lucia



At Pembroke PR, we much prefer the word ‘partner’ instead of ‘client’. After all, we’re on the same team working together to achieve the same purpose. We’ve had the privilege of partnering with leading travel brands and destinations over the past 20 years, including:


Let’s connect. We’re just a phone call or click away.

Pembroke PR

18 King Street East, Suite 1400
Toronto, Ontario  M5C 1C4